Feb 8, 2024
In this lively podcast episode, Brian Miller, the executive director of Coach Approach Ministries (CAM), teams up with Ray Mitchell, founder of Made For You Media. Together they discuss the challenges coaches face in digital marketing, debunking the myth that a website alone can summon clients. The key takeaways include:
1. Know Your Story: Brian & Ray urge coaches to master the art of storytelling. Emphasizing the importance of coaches understanding and articulating their unique stories to effectively communicate their value.
2. Your Clients are Just Like You: Highlighting the need to tailor communication to clients' needs, speaking plainly, and avoiding confusing industry jargon.
3. Be Yourself as a Coach: Stressing the intimate nature of coaching and the importance of clients feeling comfortable and trusting their coaches. Ray suggests using tools like Zoom to create videos that showcase the coach's personality.
The episode wraps up with a teaser about Ray's book, "Magical Websites for Coaches," offering guidance on building effective websites. The podcast aims to support coaches in navigating digital marketing challenges and building successful coaching practices.
You can contact Ray at ray@madeforyoumedia.com.
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