Brian and Chad discuss the GROW model for coaching and walk through each step. This is a deeper dive than you might have already taken.
Brian interviews Evan Courtney, owner of Creative Courtney, a web design agency to find out what is essential for a coaching website.
Evan says the first thing to ask is "What do you want the visitor to do on your site?" Most likely, you want the visitor to take an action. Make it obvious what option you want the visitor to take.
Chad and Brian discuss self-differentiated leadership championed by Edwin Friedman in his book A Failure of Nerve.
The five aspects that Friedman says self-differentiates leaders are: