The Coach Approach Podcast

Welcome to the Coach Approach Ministries Podcast! Coaching is a skillset and a mindset that helps people find focus, discover options and take action. At CAM, we train the very best Christian coaches in the world, and over the last decade, we've trained well over a fifteen hundred coaches. Through this podcast, we want to share insights from the Coaching Community and help you to develop a broader understanding of coaching. You can find out more about us at and sign up for our proven coach training.
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The Coach Approach Podcast





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Aug 6, 2020

Quite often when a coaching relationship isn't working, you should revisit the agreements. Agreements are not a "set it and forget it" item. 

Here are a few agreements to consider:

  • What the client should expect from the coach
  • What the coach should expect from the client
  • What the client should expect from the client
  • What the coach should expect from the coach

Third party agreements should be given special consideration.

Jul 30, 2020

Brian and Chad discuss the GROW model for coaching and walk through each step. This is a deeper dive than you might have already taken.

  1. Goals (Future)
  2. Reality (Present)
  3. Options (What's possible? Discerning)
  4. Who, What, When, Will to do it (Designing Actions)
Jul 23, 2020

Brian interviews Evan Courtney, owner of Creative Courtney, a web design agency to find out what is essential for a coaching website.

Evan says the first thing to ask is "What do you want the visitor to do on your site?" Most likely, you want the visitor to take an action. Make it obvious what option you want the visitor to take.

Jul 16, 2020

Chad and Brian discuss self-differentiated leadership championed by Edwin Friedman in his book A Failure of Nerve.

The five aspects that Friedman says self-differentiates leaders are:

  1. A capacity to get outside the emotional climate of the day.
  2. A willingness to be exposed and vulnerable.
  3. Persistence in the face of resistance and downright rejection.
  4. Stamina in the face of sabotage along the way.
  5. Being “headstrong” and “ruthless”—at least in the eyes of others.
Jul 9, 2020
Perry Rhue has been a professional coach for over 20 years and is currently operating Ekklesia - For Coaches by Coaches, helping successful business and life coaches become MORE SUCCESSFUL.
Perry does the Advanced Mentor Coaching for CAM, and folks are raving about their time with Perry.
Perry shares some of the goodness from Advanced Mentor Coaching with Brian.
  • Next level of excellence
  • Master foundational skills and competencies
  • MCC level
  • Distinguish yourself from the herd
Jul 2, 2020

Chad and Brian discuss three guiding principles:

1. Do the Work

2. Be Present

3. Don't Be the Hero

Jun 25, 2020
Dr. JR Briggs is the director of Leadership and Congregational Formation for The Ecclesia Network. He is the author of Fail: Finding Hope and Grace in the Midst of Ministry Failure. And he hosts the Monday Morning Pastor and Resilient Leaders podcast.
Brian and Doug talk about Coaching Through Failure.
  • What lies are you wanting to believe in this season?
  • Definition of failure
  • The benefits of failure
  • How do we succeed at failing
  • How do we create safe spaces 
  • What are practical ways to steward failure in a coaching session
Jun 18, 2020

Brian continues a conversation with Doug Guthrie, Professor of Global Leadership at the Thunderbird School of Management, about vision, alignment, motivation, and introspection.

In this podcast, Doug breaks down how to coach around vision.

Other podcasts with Doug:

#191 Overcoming Arrogance

#201 Levels of Leadership

Jun 11, 2020

Brian interviews Linda Miller, Global Liason for Coaching with the Ken Blanchard Companies and founding partner with CAM, about four conversations every manager should have with direct reports. 

The four conversations are:

  • Setting goals
  • Praising conversations
  • Redirecting conversations
  • Wrapping up conversations 

You can listen to more of Linda on:

#164 How to Give Feedback

#151 Building Trust

Jun 4, 2020

Three reasons to start a podcast -- as a hobby; to let people know, like, and trust you; and to make money. Brian and Chad navigate these three levels to help you understand why and how you might start a podcast.

May 28, 2020

Angie Ward is one of our favorite guests. She recently published I am a Leader: When Women Discover the Joy of their Calling. Michael Cheuk from Christian Coaching Magazine interviewed Angie about her book.

Also, as a note, if you're interested in subscribing to Christian Coaching Magazine, you can do so by going to and paying $15 per year, which not only gives you access to amazing articles on coaching but also helps to support Michael in bringing added value such as this interview.

May 21, 2020

Getting from zero clients to one client is the hardest transition you'll ever make as a coach. Second hardest is going from five clients to fifty. Brian and Chad talk about three necessary shifts.

1. Raise your rate - shifting to a niche that can afford to pay the necessary fee

2. Increase your funnel - find a way to draw client into your sphere

3. Treat your practice more like a business

May 14, 2020

Peggy Kao Enderle is the Digital Learning Director for Intervarsity Christian Fellowship, an organization that ministers to college students around the world. Peggy regularly develops leaders to lead from a coaching mindset. Brian interviews Peggy around this topic.

May 7, 2020

Chad and Brian talk about the difference between coaching for performance and coaching for development. They discuss how they prefer coaching development, and then deep dive into how to do it.

Apr 23, 2020
Doug Guthrie, Professor of Global Leadership at the Thunderbird School of Management joins the podcast again after having recorded episode # 191 Overcoming Arrogance.
Doug describes four essentials to leadership, and how coaches use those distinctions to help clarify a leader's thinking.
Apr 16, 2020
Overrated Coaching “Truths” (things coaches believe are really important that just aren’t that important). Here is our beginning list. Listen to the podcast for more.
  • The client is always right
  • I have to be nice/gentle/comfortable
  • Holding to the spoken agenda
  • Coaching is mostly questions
  • People don't cry in coaching
  • There is a thick dark line between coaching and counseling
  • The coach can't give advice
  • Coaching is all about action
Apr 9, 2020

Brian talks with Dr Reggie McNeal about what the Corona Virus makes clear about our world today. What they discovered was that rather than cloud the issues, the virus has amplified the need for institutions to move into the Digital Age. Reggie is a master at explaining the world's cultural shifts.

Apr 2, 2020

Coaches are real people with all the emotional ups and downs of any human.  We deal with depression, being tired, frustration, anxiety, and yet we have to coach through it. Chad and Brian share their experiences and how to navigate through it.

Mar 26, 2020

Bob Hyatt is the director of equipping and spiritual formation for Ecclessia (

Bob talks about the differences between pure coaching and spiritual direction and how he combines them to root the client in his or her identity in Christ. This allows the client to come to issues without an anxiousness, which is essential to leading in the constantly changing world we live in today.

Mar 19, 2020

In Tod Bolsinger's book, Canoeing the Mountains, he says that relational congruence is one of three keys to leadership.

  1. Predictable. Same person in every situation.
  2. Transparent. Your expressed interest is your true interest. 
  3. Approachable. Open to disagreement. Not defensive.
Mar 12, 2020

Four necessary steps to launching a business correctly. Scott Brookens from joins the podcast.

  1. Roadmap - Set a simple action plan in place that you can follow so you know what steps you need to take in order to start out strong
  2. Legal Structure - Get an appropriate legal structure in place for your business to ensure you are as protected as possible
  3. Accounting Processes - Set up bookkeeping and accounting systems on the front end to ensure you are capturing all your financial data accurately
  4. Launch - You’re ready. You’re set. So go! Launch party time! Gather friends and family together to celebrate the start of your new business!
Mar 5, 2020
Once in a while you come across a concept that really changes the way you think and approach things.  This is true of Cal Newport’s book, So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love.
Basic concept: Passion follows mastery. 
Coaches love things like “passion.”  Maybe too much.  We’re not saying passion doesn’t matter; we’re just saying that sitting around waiting for passion is a poor strategy.  Try things and see what stirs your interest. Let the interest develop into skill, and then mastery will unlock passion.  
Usefulness in coaching:
·      When a client is trying to “discover” passion.
·      Career coaching.
·      When faced with a challenge that’s a bit too much, passion is lacking.  
Feb 27, 2020

Gem and Alan Fadling are founders of Unhurried Living, Inc., a non-profit that resources and trains Christian leaders to rest deeper, live fuller, and lead better. They talk to Michael Cheuk, editor of Christian Coaching Magazine, about their new book, What Does Your Soul Love? Eight Questions That Reveal God's Work in You.

Feb 20, 2020

As coaches, we've noticed that our clients aren't celebrating enough. And what they do celebrate is often narrow and internal. In this podcast, Chad and Brian consider how to draw more awareness from our clients as they consider celebration.

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