The Coach Approach Podcast

Welcome to the Coach Approach Ministries Podcast! Coaching is a skillset and a mindset that helps people find focus, discover options and take action. At CAM, we train the very best Christian coaches in the world, and over the last decade, we've trained well over a fifteen hundred coaches. Through this podcast, we want to share insights from the Coaching Community and help you to develop a broader understanding of coaching. You can find out more about us at and sign up for our proven coach training.
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The Coach Approach Podcast




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Now displaying: 2019
Oct 17, 2019

Brian and Chad dig into the ICF competency of Designing Actions and geek out on its focus on learning.

Oct 10, 2019

Brian interviews Rev Debbie Foster, who is a pastor to pastors, and takes a coach approach to EVERYTHING in her ministry.

She makes this bold statement early in the podcast: "I wouldn't still be in ministry today if it weren't for the coach approach to my work."

Here are a few bullet points to the interview:

  • Centering in Trust - establishing intimacy - safe space
  • Transition from technical work to adaptive work - more questions, less answers, physically move out of the spaces we are in. Metaphors, painting pictures, allow failure to inform
  • Holding up the mirror - saying what I hear - asking tough questions
  • Making space for the Holy Spirit
Oct 3, 2019
Brian was reading Tim Hicks book, Embodied Conflict, and came across the term "Maybe Capacity". Hicks writes:
We can create a type of understanding that allows for the coexistence of mutually contradictory accounts, what might be called a “maybe capacity,” a looser attachment to hypothesis formation that allows us to be receptive to, and to convey our openness to, each party without fully subscribing to their account or to our own internal responses to their account. 
That is kind of a mouthful. Brian and Chad break the "Maybe Capacity" down to a level that every coach can use.
Here are some highlights:
  • Get comfortable with not knowing
  • Ask questions that are wide open at the beginning
  • Create a "frame" for the client to design actions 
  • Let the Client assign the meaning and action to the issue (and yet keep them in a maybe capacity)
Sep 26, 2019

Brian interviews Ken Kessler about his role in creating a coaching culture in his denomination.

Ken is the Director of the Coaching Network for the Baptist General Association of Virginia (

They discuss the dynamics of creating a coaching culture. 

Sep 19, 2019

Brian and Chad discuss the easy trap of turning a coaching conversation into an interrogation. Too many questions!

They explore other ways to create a conversation without the overuse of Powerful Questioning.

Sep 12, 2019

Merlin Switzer is the Founder and CEO of Switzer Associates ( He is certified as a PCC coach with the International Coach Federation, and he is our guest today on the Coach Approach Ministries Podcast.

His calling is to coach leaders, especially senior leaders and business owners. He believes that if he can impact a leader, there is a rippling effect throughout the organization. The higher the leader is in an organization, the greater the impact.

Sep 5, 2019
Brian and Chad discuss the "typical twelve" responses to distress. These are responses coaches should avoid.
  1. Advising: I think you should leave the room the second he raises his voice.
  2. One-upping: You think that’s bad? Let me tell you about the rages my husband gets into.
  3. Educating: I can recommend a really good book that describes what happens in the brain when you’ve been traumatized as a child.
  4. Analyzing: It sounds like you have internalized your father’s rages so that your husband’s raised voice triggers that old fear.
  5. Storytelling: Did I ever tell you what I did on my honeymoon when my husband yelled at me?
  6. Minimizing: Well, at least he doesn’t hit you the way your father did.
  7. Sympathizing: I feel frightened when I hear how angry he gets.
  8. Interrogating: How often does he go into one of these rages?
  9. Reassuring: I’m confident that you’ll find a way to resolve this together; the two of you have been through a lot.
  10. Avoiding: Let’s talk about something else, OK? This topic is quite upsetting.
  11. Diagnosing: It sounds like you have some typical codependent personality traits. OR It sounds like he has dysfunctional anger syndrome.
  12. Judging: It sounds like you’ve made a poor choice in a spouse.
Aug 29, 2019

Three types of coaching models are described in this episode, along with clues that might indicate the need for a different model. Also, Chad gives one thing he doesn't like about Abraham Lincoln.

Aug 22, 2019
Brian interviews Brian Tracy on how to lead as a coach. Brian Tracy planted the Evangel Assembly church 24 years ago. He has a multiple staff, including a worship/youth pastor, guest services pastor, children's outreach, office manager, and a part-time assistant children's program. The whole staff is trained in coaching. 
Aug 15, 2019

Brian and Chad talk about coaching change, transition, and transformation.

Aug 8, 2019
Brian interviews Linda Miller on How to Give Feedback. Linda has worked for the last 18 years with the Ken Blanchard Companies as their Global Liaison for Coaching. She is one of the founding partners with CAM.
How to Give Feedback
  • S - Situation
  • B -Behavior
  • I  - Impact
  • N - Next Steps (Moving forward)
Aug 1, 2019

Brian and Chad discuss four types of coaching practices.

1. Life

2. Leadership

3. Ministry

4. Missional

Jul 25, 2019

Michael Cheuk, editor of Christian Coaching Magazine,, interviews Scott Eblin about his 3rd edition of The Next Level and the benefits of his Life GPS worksheet. 

You can gain full access to Christian Coaching Magazine by paying $15 per year. Your subscription helps with the cost of the production of the magazine and supporting Michael as he creates a great interview each month.


Jul 18, 2019

While standards and boundaries sound boring, this podcast is anything but that!

Standards are personal expectations you have for yourself. Everyone has standards about such things as appearance, mates, vehicles, organization, and so on. Standards can be too high or too low. This can cause conflict.

Boundaries are what we allow other people to do to us or around us. Boundaries have to be expressed and enforced. Not everyone is going to like your boundaries.

Chad and Brian break these down and discuss how they interact.

Jul 11, 2019

Travis Guse is a certified strength coach. Travis talks about how his journey came through strengths and how he uses strengths in his coaching. You can find out more about Travis at

Jul 4, 2019

Chad and Brian take a break from talking about coaching to talking about something they both have in common -- growing up rural and how that shaped their perspective.

Jun 28, 2019

Bob is the Director of Equipping and Spiritual Formation for Ecclesia. or

“Content-rich” coaching is when you know how to do/have done what the client is doing.

  • For younger leaders suffering from all clarity, no perspective. They aren't aware of what they shouldn't be doing and ought to be doing. 
  • For older leaders with no clarity and all perspective. They see all the trees and it becomes incapacitating. They can't bring it to a focus. 
  • For those with specific questions about ministry. Protect the boundaries of the coaching relationship and step into that place of "tell me what to do." 
Jun 20, 2019

Without diving deep into the sport of professional basketball, Brian and Chad take a look at the lessons we can learn from Steve Kerr, the head coach of the Golden State Warriors, who have won three championships in five years. Kerr doesn't yell or pace the sidelines. He listens and observes much more than he speaks. He creates an open and trusting atmosphere among some of the highest paid and talented athletes in the world. There is much we can learn from Steve Kerr and apply to our coaching and leadership.

Jun 13, 2019
Jane Creswell, MCC is a Co-founder of Coach Approach Ministries.
She spends most of her time working with corporations to create a coaching culture but her covert mission is to bring Christ in those companies.
Under Coaching Presence
  1. Coach partners with the client by supporting the client to choose what happens in the session.
  2. Coach partners with the client by inviting the client to respond in any way to the coach’s contributions and accepts the client’s response.
  3. Coach partners with the client by playing back the client’s expressed possibilities for the client to choose from.
  4. Coach partners with the client by encouraging the client to formulate his or her own learning.
Jun 6, 2019

Triple Loop Learning was discovered by Chris Argyris, a Harvard Professor. We discovered it in Robert Hargrove's book, Masterful Coaching.

The three loops are often called by different names, but one set of names are:

1. Action

2. Strategy

3. Identity

May 30, 2019
PCC Quality Coaching is Your Next Step.
Here are four cornerstone elements that support PCC level coaching:
  1. PCC coaches have a balance between focus and exploration. (ACC coaches typically go one way or the other)
  2. PCC coaches are easy to talk to. (not judgmental, conversational, no agenda)
  3. PCC coaches create new awareness. (not "what are your options", creativity, risks, stimulant to client thinking)
  4. PCC coaches are really good at designing actions (ACC coaches typically only identify actions)
May 23, 2019

Terry Gurno is the CEO of Terry Gurno and Influence. He is an Executive Coach, Trainer, Author, and Leadership Artist. Terry shares his journey from the pastorate to being CEO of a company to starting his own coaching business. There are lots of learnings along the way.

May 16, 2019

Lots of people like podcasts about questions, but there is one skill that is more important - listening. In this podcast, Brian and Chad discuss how to be better listeners.

May 9, 2019
Linda Miller has been with the Ken Blanchard Companies for 18 years! She is their Global Liaison for Coaching. She was also a founding partner with CAM. She shows us how to build trust in any situation.
You can build trust in four areas:
  • Able
  • Believable
  • Connected
  • Dependable
May 2, 2019

Brian and Chad approach the issue of questions from a different angle. What are some questions you should NEVER ask?

  • Looking to the past - What have you got so far? What have you tried so far?
  • Prescriptive - Have you ever thought about...
  • Judged - Why did you do that? How stupid are you? Really? 
  • Collecting information already discovered - Have you thought about anything that you could do about that?
  • Bad timing - What could you do about that? (at the beginning) What about this is really important? (at the end)
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