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Feb 22, 2018

Laura-Catherine (LC) Etheridge and Bryan Pettet are Christians who make six figures each coaching full-time. For them, it absolutely isn't about the money. The reason I mention it is because I want to encourage our listeners that you can make good money using your coaching skills. You can live a sustained life as a coach. Bryan and LC are just great human beings, and you pick that up very quickly. There is a lot of goodness in this podcast, but I boiled down a few take aways so that as you listen, maybe you won't have to take as many notes.
 
We treat conversations with potential clients as a coaching conversation
  • Do it in person
  • High quality conversation
  • Let them feel the difference
 
We don't have a program. We listen and bring value where they need it.
  • Encouragement
  • Clarity
  • Coaching is networking. Networking is coaching.
 
Word of mouth is our best marketing technique.
  • We ask for introductions to others.
 
Feel confident in your training going into the conversation.
  • Coaching works
  • Treat it as God's calling in your life
 
Count conversations not closings. 
  • It takes 6 months to 18 months to gain a client.
  • Make friends with the kind of people you want as clients.
 
Pitch a pilot project
 
You can find out more about LC and Bryan at www.stratos2.com.