Aug 3, 2017
What does it mean to create
awareness?
- New Knowledge
- New Perspective
- New Connections
What are a few ways to improve our ability to
create awareness in our clients?
- Get “pushier” when it comes to challenging your client to expand options
- Ask better, more thought-provoking questions in contrast to questions that just invite the client to cover familiar territory
- Dial up your own creativity in terms of what you’re willing to try (and risk)
- Develop a tool or resource designed to spur client creativity